These Are the Proven Ways to Be More Persuasive
When was the last time you tried to change someone’s mind? How did it go? In our hyper-polarized world, persuading someone to see issues differently can seem maddeningly impossible. But David McRaney believes he has discovered a way. He is author of a fascinating new book called How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion, in which he lays out a psychological and scientific approach to getting people to change their minds.
David culls from cutting-edge research and techniques used by groups such as political canvassers to detail a step-by-step process of getting someone to change their opinion, no matter how dug in they may seem. He even got me to change my opinion on Top Gun: Maverick.
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